The US-based search giant on Monday unveiled an advertising campaign targeting Indian consumers and startups.
In its 2018 advertising campaign, Google aims to build “a global ecosystem for the creation of value and innovation” in India, the company said in a statement.
The initiative will be rolled out across Google’s advertising business in the country, with a focus on tech startups.
“We will deliver ads targeting consumers, businesses, and entrepreneurs in the US, India, and China,” the company added.
The advertising campaign aims to highlight “the unique experiences of people and entrepreneurs living in India”, Google said.
Google is the only online ad service to have an India-focused ad campaign in its portfolio, and it has long been the largest online ad platform in the world.
India’s Prime Minister Narendra Modi, in a speech on Monday, called on the US to support India’s efforts to improve its technology ecosystem and said Google was “on the frontlines of this battle”.
“We must work together with the US and the world to achieve the same goal of bringing innovation to every corner of our world, and that includes the Indian economy,” Modi said.
India is the world’s largest consumer market and Google, in 2017, reported revenue of US$1.27 trillion.
Google’s advertising campaign will be launched in the Indian market in 2018.
Google has already launched its first ad campaign targeting India’s technology sector, targeting Indian mobile phones and e-commerce companies.
In October, Google announced a partnership with India’s Ministry of Information Technology and Communications to deliver its advertising and content services to the country’s digital natives.
The company said it was targeting more than 1.5 billion people with its advertising.
Google said the programme would be rolled-out across its global advertising business.
Google is also expanding its business in India.
The ad service in the city of Hyderabad has been offering ads for years, but it is now expanding its reach to cities like Chennai, Mumbai and Bengaluru.