Online marketing has been growing in Nepal.
In 2016, online advertising accounted for more than 35% of the country’s revenue, up from 23% a year earlier, according to the World Bank.
The country’s digital economy is estimated to have grown by more than $7 billion, and the government has invested $15.7 billion in its digital infrastructure in the past five years.
Now Google is betting on the Nepali digital market, which it believes is the future of the nation.
In September, Google said it will invest $3 billion in the Nepalese online advertising market in 2020.
Its $4.5 billion in investments in India is a far cry from the $30 billion in 2017.
But the investment in Nepal will help Google get ahead of the competition.
“We’ve had some success in India, but we haven’t done as well in Nepal,” says Anurag Kumar, director of the Digital Transformation Center, a Google research and development center.
“India has seen an increase in growth in online advertising over the last two years.
The government has started to support online advertising.
We believe it will help us grow more rapidly and to compete with other companies in the future.”
Nepal, a Himalayan nation of less than 10 million people, has an estimated 2.2 million Internet users.
According to Google, online ads are an important source of revenue for the country.
The company is investing $30 million in Nepal to grow its digital marketing.
The move comes as the government is trying to diversify its revenue streams.
Nepal’s government is investing more than 60% of its budget on digital infrastructure, which will help improve Internet connectivity.
The Nepaleses government is also developing the digital economy to support businesses.
“Nepal’s digital ecosystem is an important part of the economy and we want to help other countries in Nepal achieve the same success,” says Kumar.
“Google is investing to help us compete in the digital space.”
The online advertising sector in Nepal grew by more $7.5 million in 2020 compared to 2017, according the World Trade Organization.
The sector grew by $8.2 billion in 2016, according data from Google.
The total revenue in Nepal was $9.2 trillion, according Google.
Google is building a number of offices in Nepal and is working to create a new global headquarters in Kathbalpur.
“The new office is in the center of Kathbalpura, where the office of Google India is,” says Ajay Kulkarni, the CEO of Google Nepal.
Google has already established a new regional headquarters in Delhi, India, and plans to expand to other countries as well.
“Our goal is to grow the Nepalees digital economy into a global business,” says Kulkarna.
“It will help the economy, and help to bring more jobs to Nepal.”
The Nepali government has also been working to diversate its economy, including diversifying its mining sector.
Google hopes that diversification will help it to compete in a number new markets.
“One of the key challenges is that Nepal’s economy is heavily dependent on coal mining, which is not only a very profitable industry, but also the country is very dependent on imported energy,” says Vinay Kumar, an executive at Google Nepal, who is based in Kathali.
“For the next five years, we want the Nepalians to be diversified in their economy.
We want to do more to help diversify the economy.”
Nepal is also facing some challenges in online privacy.
“There is a lot of data that we want people to be able to control,” says Dinesh Sahu, CEO of the National Digital Policy.
“But in Nepal, there are many cases where people have already done this, like in the case of people who use Facebook to make online ads.
So, we need to do our best to ensure that the data we collect doesn’t violate our users’ privacy.”
Google is also investing in education and digital media to help promote digital literacy.
“Educational and digital literacy are key sectors in Nepal as well as the world,” says Sahu.
“Digital literacy is crucial to the future growth of the digital ecosystem.
We have an online literacy programme where people can learn how to use their phone to make a Facebook ad, for example.” “
Also, we’re doing more and more things to support people who have been in the online space.
We have an online literacy programme where people can learn how to use their phone to make a Facebook ad, for example.”
The new office will help boost digital literacy in Nepal by providing access to digital education resources.
In 2018, Google launched an online education program for students in Nepal that is now in its second year.
“If we can get people to become more digitally literate, then they can be more digitally savvy, which ultimately is a very important part for us,” says Kapil Kulkare, a digital media specialist at Google India.