Google’s online advertising platform AdWords has long been a big target for advertisers, especially in Asia, as China has become increasingly popular.
But in India, where the country is currently the world’s third-largest market for online ads, Google is looking to expand its reach even further by opening its own ad platform in the country.
According to a report by India’s Financial Times, the company is in the process of opening its first ad platform and is set to introduce a new set of tools to help businesses run more effective campaigns on the platform.
The Times says that Google will be launching its new ad platform on the second day of this week.
The company plans to launch the new AdWords for India service on January 19, the paper reports.
In the report, Google says that it is expanding its reach to more countries, as the company has grown its ad sales in the Indian market by 50 percent in the last two years, according to a source familiar with the matter.
According, Google also plans to offer the AdWords service in its India business unit, which would allow the company to target ads in areas like restaurants, malls and hotels.
The service would offer a variety of advertisers a way to connect with their customers, including direct email and phone calls, the report says.