The NFL Network in Nepal is hiring a COO to help build its content, the company announced Friday.

Nepal, which borders China, has one of the highest population densities in Asia and one of Asia’s largest diasporas, with more than 1.2 million people.

The company has been trying to fill that void by creating new programs and services, which include an online video platform and an app for Nepali users to stream their favorite shows and sports.

The new COO will work with the company’s chief content officer, who is an associate professor in the College of Communication at the University of Nepal, the NFL Network said in a statement.

The COO, who will report to the network’s head of content, will also be responsible for overseeing the company, according to the statement.

“Nepali is a diverse country with different languages, cultures, social and economic backgrounds,” NFL Network CEO Jim Irsay said in the statement, adding that the new CFO will help build the company into a global leader in sports and entertainment content.

Irsay added that the team will also bring in additional resources for training and development of its staff.

The NFL Network, which has more than 100 sports and cable channels in more than 190 countries, is the parent of two ESPN programs, The Big Lead and ESPN Classic.